Print Advertising

etraining Academy, Online Marketing
Print Advertising When it comes to print media advertising, circulation is everything. The more circulated a printed publication is, the more readers the included advertisements receive. The downside of print advertising is that even when placed in well-read publications, the ad may simply not apply to many of the readers. To counteract the sometimes lackluster readership response to a print advertisement, a company should post the ad in a topically relevant magazine. For example, an ad about a new novel would be better placed in a short fiction magazine with a similar genre, rather than the local newspaper. Offering a coupon or special discount code on retail products or services in the ad can help a company determine its effectiveness in generating new sales. Tips for Using Print Ads Even…
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