Search Engine Marketing

etraining Academy, Online Marketing, Online Training
Search Engine Marketing After a website is built for your company, you must promote it. Search engine marketing, or SEM for short, is one of the  best ways that you can promote your company, services and website. SEM is the process and strategy of getting website exposure online with keywords related to your business. SEM includes pay per click ads (PPC) and search engine optimization (SEO). PPC: Pay per click, or PPC, is an ad that displays on search engine result pages. The advertiser pays when the ad is clicked by the user and is directed to their website or landing page. PPC allows for nearly immediate exposure online and can provide a high-level cost transparency. SEO: Search Engine Optimization, or SEO, is the process of optimizing website content online…
Read More

Why you may need a Digital Channel Strategy?

etraining Academy, Online Marketing
why you may need a digital channel strategy? 1 You're directionless I find that companies without a digital strategy (and many that do) don't have clear strategic goals for what they want to achieve online in terms of gaining new customers or building deeper relationships with existing ones. And if you don't have goals you likely don't put enough resources to reach the goals and you don't evaluate through analytics whether you're achieving those goals. 2  You won't know your online market share Customer demand for online services may be underestimated if you haven"t researched this.  Perhaps more importantly you won't understand your online marketplace: the dynamics will be different to traditional channels with different types of customer profile and behaviour, competitors, propositions and options for marketing communications. See online…
Read More

Internal vs External Coaching

etraining Academy, Online Marketing
There are two main types of coaching relationship. The first is with an external coach who is not part of the organisation or line management structure in any way. The second is an internal coaching relationship, where a manager or leader acts as a coach for their team. The two require different ways of working as coach, although they share some similarities. In an external relationship, the coach has no subject expertise and no vested interest in the outcome of any decisions, except insofar as the person being coached is pleased with the outcome of the coaching. They also have no preconceived ideas about the person being coached: they probably don’t know them in a work context and have no idea of the quality of their work performance. In an…
Read More