Why you may need a Digital Channel Strategy?

etraining Academy, Online Marketing
why you may need a digital channel strategy? 1 You're directionless I find that companies without a digital strategy (and many that do) don't have clear strategic goals for what they want to achieve online in terms of gaining new customers or building deeper relationships with existing ones. And if you don't have goals you likely don't put enough resources to reach the goals and you don't evaluate through analytics whether you're achieving those goals. 2  You won't know your online market share Customer demand for online services may be underestimated if you haven"t researched this.  Perhaps more importantly you won't understand your online marketplace: the dynamics will be different to traditional channels with different types of customer profile and behaviour, competitors, propositions and options for marketing communications. See online…
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Training Content for Training and Business Leaders

Training News
If you are in a leadership position and determine that training is required, then you have a need for content. But your version of content comes in the form of courses. Your conversations will often include questions like, "can we buy the content we need for training?" But that's not the same content that your designers need. In your case, content means courses. Today, you can buy most of the courses you need. In fact, a one-person training team can easily launch an LMS loaded with content faster than ever before. You, as the training manager, have a significant number of options for loading your new cloud-based LMS with content. And now we're talking about course content, not media content. Bundled Course Content Packages Generic off-the-shelf courses will often be…
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