Here are just five of the many reasons why you need to invest in digital marketing now

etraining Academy, Online Training
Here are just five of the many reasons why you need to invest in digital marketing now: Digital targeting capabilities help you zero in on your target market. Digital marketing channels have excellent targeting capabilities that allow you to reach your best customers through targeting across a range of specific qualities and demographics, such as age, income, location, and even personal interests. This is especially important when trying to attract customers in a precise geographic area. According to WordStream, 72% of consumers who did a local search ended up visiting a store within five miles – you simply can’t afford to be absent from their queries! Utilizing local SEO and investing in PPC can help you put your brand in front of people who are searching for your products and services locally. Digital marketing…
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Why you may need a Digital Channel Strategy?

etraining Academy, Online Marketing
why you may need a digital channel strategy? 1 You're directionless I find that companies without a digital strategy (and many that do) don't have clear strategic goals for what they want to achieve online in terms of gaining new customers or building deeper relationships with existing ones. And if you don't have goals you likely don't put enough resources to reach the goals and you don't evaluate through analytics whether you're achieving those goals. 2  You won't know your online market share Customer demand for online services may be underestimated if you haven"t researched this.  Perhaps more importantly you won't understand your online marketplace: the dynamics will be different to traditional channels with different types of customer profile and behaviour, competitors, propositions and options for marketing communications. See online…
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