Digital Advertising

etraining Academy, Online Marketing, Online Training
Digital Advertising One major advantage of digital advertising is that it is a variable cost form of advertising, meaning that an ad campaign is more easily scalable to a specific fixed budget amount compared to the flat fees associated with running an ad in print. Perhaps the most important advantage to digital advertisement is that the digital ad can be interactive. That interactivity can take the form of a simple video clip, a brief flash game or even scale all the way up to an interactive video game sponsored by and highlighting the advertiser, depending upon budget constraints. Interactive ads of any source provide a more memorable experience for the ad's viewers than simpler printed advertisements. When to Use Digital Ads Companies on a budget can carefully focus on a…
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