Search Engine Marketing
After a website is built for your company, you must promote it. Search engine marketing, or SEM for short, is one of the best ways that you can promote your company, services and website. SEM is the process and strategy of getting website exposure online with keywords related to your business. SEM includes pay per click ads (PPC) and search engine optimization (SEO).
Pay per click, or PPC, is an ad that displays on search engine result pages. The advertiser pays when the ad is clicked by the user and is directed to their website or landing page. PPC allows for nearly immediate exposure online and can provide a high-level cost transparency.
Search Engine Optimization, or SEO, is the process of optimizing website content online to increase exposure in the organic search results for desired keywords. This is a long-term strategy that has many factors contributing to its success. These include site architecture, on-site content, internal and external links, keyword research and competition analysis to name a few.
While being found online is probably the most important part of an online marketing strategy, there are other types of internet marketing that supplement those efforts.