Here are just five of the many reasons why you need to invest in digital marketing now:
- Digital targeting capabilities help you zero in on your target market.
Digital marketing channels have excellent targeting capabilities that allow you to reach your best customers through targeting across a range of specific qualities and demographics, such as age, income, location, and even personal interests. This is especially important when trying to attract customers in a precise geographic area. According to WordStream, 72% of consumers who did a local search ended up visiting a store within five miles – you simply can’t afford to be absent from their queries! Utilizing local SEO and investing in PPC can help you put your brand in front of people who are searching for your products and services locally.
- Digital marketing can provide valuable data and analytics.
Digital marketing also provides you with real-time data and analytics, which provides you with a better understanding of the effectiveness of your marketing tactics. This feedback loop is critical for identifying areas for improvement and new opportunities that may otherwise unknown. With access to this information in real time, you can optimize your marketing budget by investing in the marketing campaigns that perform well and adjusting those that are not performing as well as you would like.
- Local digital marketing is cost-efficient.
Online marketing tactics are cost-effective, allowing local businesses to get the most out of their marketing budget. In fact, one HubSpot study showed that companies that focus on online marketing tactics have a 61% lower cost-per-lead than traditional marketing methods. Combining digital marketing and traditional marketing tactics as part of a diversified strategy can help you cut costs in the long-run by being more strategic.
- Digital marketing allows you to interact with your customers.
Digital marketing tactics, like blogging and social media, allow businesses to communicate with their audience, gain valuable feedback and insight, and build relationships with their consumers. Unlike other types of advertising, digital marketing allows you to have a two-way conversation with customers and leads. Whether you are answering questions on your blog’s comment section or providing customer service through social media channels like Facebook and Twitter, you can provide a more interactive and personalized experience with digital marketing.
- Digital marketing helps smaller brands compete with big companies.
Local digital marketing helps local businesses compete with larger companies because it offers affordable and effective marketing tactics for every company from a small local vendor to a large industry powerhouse. Small brands can drive traffic both locally and across the country by reaching out to their target consumers through digital marketing tactics like search, social media, and mobile targeting.