Seven Ways to Motivate Employees

etraining Academy, Online Marketing, Online Training, Training News
In the famous scene from “Glengarry Glen Ross,” Alec Baldwin is brought in as a corporate consultant from “the big boys downtown.” His condescending demeanor, crude and insulting language, and intimidating presence are meant to motivate an underperforming sales team and scare them into doing better. Among other things Baldwin does to insult the sales reps, he reveals some harsh changes to the monthly sales contest: First prize is a Cadillac Eldorado. Second prize is a set of steak knives. Third prize is you’re fired. Baldwin’s motivational pep talk (caution: not safe for work) is a YouTube all-star with more than 4 million views, considered a cult classic in the sales world. Would Baldwin’s motivational style really work for a company, or would it just create a nightmare for the human resources department? The reality is…
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Make Money While You Sleep

etraining Academy, News, Online Marketing, Online Training
Do you remember in the past we were warned to be careful about being in debt because interest never stopped charging us, interest never slept, never took a day off, never took a holiday. Well the reverse is true, as well. Is your money making money while you sleep? Does it sound too good to be true? Since we still live in the age of the internet, it’s not that difficult to earn extra money on the side. Video Courses        
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Do Your Research

etraining Academy, News, Online Marketing, Online Training
Taking some time to do research will go a long way to help you craft your content brand strategy. Look at other blogs in your niche and analyze what they are doing (and more importantly, what they aren’t doing). Browse through Social Media to see what your audience is talking about. Join relevant Facebook groups and see what discussions are happening. The key things to analyze while doing these activities are: What are people in your audience talking about? What are other content creators talking about? What are people struggling with? What’s missing? I like to call this first kind of research External Research. The other kind of research is Internal Research. This is where you go into your Google Analytics to determine what blog content is performing well. This…
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Digital Advertising

etraining Academy, Online Marketing, Online Training
Digital Advertising One major advantage of digital advertising is that it is a variable cost form of advertising, meaning that an ad campaign is more easily scalable to a specific fixed budget amount compared to the flat fees associated with running an ad in print. Perhaps the most important advantage to digital advertisement is that the digital ad can be interactive. That interactivity can take the form of a simple video clip, a brief flash game or even scale all the way up to an interactive video game sponsored by and highlighting the advertiser, depending upon budget constraints. Interactive ads of any source provide a more memorable experience for the ad's viewers than simpler printed advertisements. When to Use Digital Ads Companies on a budget can carefully focus on a…
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Here are just five of the many reasons why you need to invest in digital marketing now

etraining Academy, Online Training
Here are just five of the many reasons why you need to invest in digital marketing now: Digital targeting capabilities help you zero in on your target market. Digital marketing channels have excellent targeting capabilities that allow you to reach your best customers through targeting across a range of specific qualities and demographics, such as age, income, location, and even personal interests. This is especially important when trying to attract customers in a precise geographic area. According to WordStream, 72% of consumers who did a local search ended up visiting a store within five miles – you simply can’t afford to be absent from their queries! Utilizing local SEO and investing in PPC can help you put your brand in front of people who are searching for your products and services locally. Digital marketing…
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Search Engine Marketing

etraining Academy, Online Marketing, Online Training
Search Engine Marketing After a website is built for your company, you must promote it. Search engine marketing, or SEM for short, is one of the  best ways that you can promote your company, services and website. SEM is the process and strategy of getting website exposure online with keywords related to your business. SEM includes pay per click ads (PPC) and search engine optimization (SEO). PPC: Pay per click, or PPC, is an ad that displays on search engine result pages. The advertiser pays when the ad is clicked by the user and is directed to their website or landing page. PPC allows for nearly immediate exposure online and can provide a high-level cost transparency. SEO: Search Engine Optimization, or SEO, is the process of optimizing website content online…
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Key Principles of Learning

etraining Academy, Online Training
There are a vast range of theories that attempt to explain and demonstrate the way that people learn. Such theories can often contrast with each other depending on the type of learning they describe, for example traditional learning theories associated with children and adolescents engaged in ‘schooling’ may differ from theories associated with adult learning. The following list is generic and identifies the key principles associated with all types of learning and can be applied to group situations as well as when learning alone or with a mentor, tutor or trainer. This list is not exhaustive but it should, however, help you to understand some of the key concepts of learning. People learn best when they are treated with respect and are not talked down to or treated as ignorant. …
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What is Learning?

Online Training, Training News
Almost every action we take is the result of past learning yet, for some people, learning still remains an activity undertaken in, or associated with, an educational context. As babies we learn to eat, to gain attention, to crawl, to walk, etc. and as we develop into children, and our bodies become more functional, we learn an inordinate range of skills. Traditionally, research and studies around learning focused primarily on early-years learning through childhood and adolescence.  However, it is now recognised that learning is a continuous process that commences at birth and continues until death; it is the process through which we use our experience to deal with new situations and to develop relationships.  
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Online Training: Effective Performance

etraining Academy, Online Training
Performance-based courses are designed to change performance or behaviors. The ultimate measure of effectiveness is how well the performance goals are met. Content relevant to the user’s experience. You can impact performance when courses are meaningful and relevant to the learner’s needs. Mimics real-world decision-making and consequences. If you’re trying to get someone to do something a certain way, then you should design the learning experience to mimic what it is you desire. Measurable impact. If the customer says they need to create a course to improve sales, and it was determined that the course is the means to accomplish it, then increased sales is your sign of effectiveness. If you didn’t increase sales, you didn’t meet your goals no matter how good the course appeared to be. If you’re…
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Online Training: Effective Performance Support

etraining Academy, Online Training
Performance support is mostly about the information and appropriate content. Here are some ways to determine its effectiveness: The right content at the right time. I was in a store once and asked the sales person a question. He pulled out a tablet, looked over some material, and offered an answer. In that sense, he didn’t need to take a product training class to meet my needs. He just needed a means to get the information at the point he required it. Able to easily find and access the content. A lot of online training is mostly existing content repackaged so it’s easier to find or understand. In that sense, performance support is about providing context to existing content and then bundling it to it’s easy to locate and use.…
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