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Seven Ways to Motivate Employees

etraining Academy, Online Marketing, Online Training, Training News
In the famous scene from “Glengarry Glen Ross,” Alec Baldwin is brought in as a corporate consultant from “the big boys downtown.” His condescending demeanor, crude and insulting language, and intimidating presence are meant to motivate an underperforming sales team and scare them into doing better. Among other things Baldwin does to insult the sales reps, he reveals some harsh changes to the monthly sales contest: First prize is a Cadillac Eldorado. Second prize is a set of steak knives. Third prize is you’re fired. Baldwin’s motivational pep talk (caution: not safe for work) is a YouTube all-star with more than 4 million views, considered a cult classic in the sales world. Would Baldwin’s motivational style really work for a company, or would it just create a nightmare for the human resources department? The reality is…
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Make Money While You Sleep

etraining Academy, News, Online Marketing, Online Training
Do you remember in the past we were warned to be careful about being in debt because interest never stopped charging us, interest never slept, never took a day off, never took a holiday. Well the reverse is true, as well. Is your money making money while you sleep? Does it sound too good to be true? Since we still live in the age of the internet, it’s not that difficult to earn extra money on the side. Video Courses        
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Do Your Research

etraining Academy, News, Online Marketing, Online Training
Taking some time to do research will go a long way to help you craft your content brand strategy. Look at other blogs in your niche and analyze what they are doing (and more importantly, what they aren’t doing). Browse through Social Media to see what your audience is talking about. Join relevant Facebook groups and see what discussions are happening. The key things to analyze while doing these activities are: What are people in your audience talking about? What are other content creators talking about? What are people struggling with? What’s missing? I like to call this first kind of research External Research. The other kind of research is Internal Research. This is where you go into your Google Analytics to determine what blog content is performing well. This…
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eTraining Academy Online – Marketing Gold

etraining Academy, Online Marketing, Training News
Courses  Advertising Management£49.00  Brand Leadership£49.00  Corporate Governance£49.00  Consumer Behaviour£49.00  Relationship Marketing £49.00 Mass Communication £49.00 Product Management £49.00 Sales Management £49.00 Retail Management£49.00 Free Bonus Computer Virus £9.99  Basic Gaming Toolbox £9.99  Basketball Court Master£4.99 Avoiding Major Mortgage Scams£9.99 Affiliate Marketing Excellence  £4.99 Basketball Court Master £4.99 £350.00  £180.00  Buy Now 
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Print Advertising

etraining Academy, Online Marketing
Print Advertising When it comes to print media advertising, circulation is everything. The more circulated a printed publication is, the more readers the included advertisements receive. The downside of print advertising is that even when placed in well-read publications, the ad may simply not apply to many of the readers. To counteract the sometimes lackluster readership response to a print advertisement, a company should post the ad in a topically relevant magazine. For example, an ad about a new novel would be better placed in a short fiction magazine with a similar genre, rather than the local newspaper. Offering a coupon or special discount code on retail products or services in the ad can help a company determine its effectiveness in generating new sales. Tips for Using Print Ads Even…
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Digital Advertising

etraining Academy, Online Marketing, Online Training
Digital Advertising One major advantage of digital advertising is that it is a variable cost form of advertising, meaning that an ad campaign is more easily scalable to a specific fixed budget amount compared to the flat fees associated with running an ad in print. Perhaps the most important advantage to digital advertisement is that the digital ad can be interactive. That interactivity can take the form of a simple video clip, a brief flash game or even scale all the way up to an interactive video game sponsored by and highlighting the advertiser, depending upon budget constraints. Interactive ads of any source provide a more memorable experience for the ad's viewers than simpler printed advertisements. When to Use Digital Ads Companies on a budget can carefully focus on a…
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Examples of Digital Advertising

etraining Academy, Online Marketing
Electronic Billboard Electronic billboards are the digital version of traditional billboard advertisements. These billboards display a variety of digital advertising messages. They are targeted because they provide advertisers with the opportunity to change advertising messages throughout the day. Digital billboards are cost-effective because several advertisers share the expense with rotating advertisements. They are flexible because new designs and advertising messages can be changed within a day or two. Web-Based Marketing Another example of digital advertising is web-based marketing. This form of advertising targets Internet users while they visit websites. Pop-up advertisements appear as a new window and display an advertising message for a product or service usually related to the original website. Video advertisements are another form of digital web-based advertising that plays brief "commercials" before the video loads, during…
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Here are just five of the many reasons why you need to invest in digital marketing now

etraining Academy, Online Training
Here are just five of the many reasons why you need to invest in digital marketing now: Digital targeting capabilities help you zero in on your target market. Digital marketing channels have excellent targeting capabilities that allow you to reach your best customers through targeting across a range of specific qualities and demographics, such as age, income, location, and even personal interests. This is especially important when trying to attract customers in a precise geographic area. According to WordStream, 72% of consumers who did a local search ended up visiting a store within five miles – you simply can’t afford to be absent from their queries! Utilizing local SEO and investing in PPC can help you put your brand in front of people who are searching for your products and services locally. Digital marketing…
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Search Engine Marketing

etraining Academy, Online Marketing, Online Training
Search Engine Marketing After a website is built for your company, you must promote it. Search engine marketing, or SEM for short, is one of the  best ways that you can promote your company, services and website. SEM is the process and strategy of getting website exposure online with keywords related to your business. SEM includes pay per click ads (PPC) and search engine optimization (SEO). PPC: Pay per click, or PPC, is an ad that displays on search engine result pages. The advertiser pays when the ad is clicked by the user and is directed to their website or landing page. PPC allows for nearly immediate exposure online and can provide a high-level cost transparency. SEO: Search Engine Optimization, or SEO, is the process of optimizing website content online…
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Why you may need a Digital Channel Strategy?

etraining Academy, Online Marketing
why you may need a digital channel strategy? 1 You're directionless I find that companies without a digital strategy (and many that do) don't have clear strategic goals for what they want to achieve online in terms of gaining new customers or building deeper relationships with existing ones. And if you don't have goals you likely don't put enough resources to reach the goals and you don't evaluate through analytics whether you're achieving those goals. 2  You won't know your online market share Customer demand for online services may be underestimated if you haven"t researched this.  Perhaps more importantly you won't understand your online marketplace: the dynamics will be different to traditional channels with different types of customer profile and behaviour, competitors, propositions and options for marketing communications. See online…
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