Print Advertising

etraining Academy, Online Marketing
Print Advertising When it comes to print media advertising, circulation is everything. The more circulated a printed publication is, the more readers the included advertisements receive. The downside of print advertising is that even when placed in well-read publications, the ad may simply not apply to many of the readers. To counteract the sometimes lackluster readership response to a print advertisement, a company should post the ad in a topically relevant magazine. For example, an ad about a new novel would be better placed in a short fiction magazine with a similar genre, rather than the local newspaper. Offering a coupon or special discount code on retail products or services in the ad can help a company determine its effectiveness in generating new sales. Tips for Using Print Ads Even…
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Digital Advertising

etraining Academy, Online Marketing, Online Training
Digital Advertising One major advantage of digital advertising is that it is a variable cost form of advertising, meaning that an ad campaign is more easily scalable to a specific fixed budget amount compared to the flat fees associated with running an ad in print. Perhaps the most important advantage to digital advertisement is that the digital ad can be interactive. That interactivity can take the form of a simple video clip, a brief flash game or even scale all the way up to an interactive video game sponsored by and highlighting the advertiser, depending upon budget constraints. Interactive ads of any source provide a more memorable experience for the ad's viewers than simpler printed advertisements. When to Use Digital Ads Companies on a budget can carefully focus on a…
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Examples of Digital Advertising

etraining Academy, Online Marketing
Electronic Billboard Electronic billboards are the digital version of traditional billboard advertisements. These billboards display a variety of digital advertising messages. They are targeted because they provide advertisers with the opportunity to change advertising messages throughout the day. Digital billboards are cost-effective because several advertisers share the expense with rotating advertisements. They are flexible because new designs and advertising messages can be changed within a day or two. Web-Based Marketing Another example of digital advertising is web-based marketing. This form of advertising targets Internet users while they visit websites. Pop-up advertisements appear as a new window and display an advertising message for a product or service usually related to the original website. Video advertisements are another form of digital web-based advertising that plays brief "commercials" before the video loads, during…
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Here are just five of the many reasons why you need to invest in digital marketing now

etraining Academy, Online Training
Here are just five of the many reasons why you need to invest in digital marketing now: Digital targeting capabilities help you zero in on your target market. Digital marketing channels have excellent targeting capabilities that allow you to reach your best customers through targeting across a range of specific qualities and demographics, such as age, income, location, and even personal interests. This is especially important when trying to attract customers in a precise geographic area. According to WordStream, 72% of consumers who did a local search ended up visiting a store within five miles – you simply can’t afford to be absent from their queries! Utilizing local SEO and investing in PPC can help you put your brand in front of people who are searching for your products and services locally. Digital marketing…
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Search Engine Marketing

etraining Academy, Online Marketing, Online Training
Search Engine Marketing After a website is built for your company, you must promote it. Search engine marketing, or SEM for short, is one of the  best ways that you can promote your company, services and website. SEM is the process and strategy of getting website exposure online with keywords related to your business. SEM includes pay per click ads (PPC) and search engine optimization (SEO). PPC: Pay per click, or PPC, is an ad that displays on search engine result pages. The advertiser pays when the ad is clicked by the user and is directed to their website or landing page. PPC allows for nearly immediate exposure online and can provide a high-level cost transparency. SEO: Search Engine Optimization, or SEO, is the process of optimizing website content online…
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Why you may need a Digital Channel Strategy?

etraining Academy, Online Marketing
why you may need a digital channel strategy? 1 You're directionless I find that companies without a digital strategy (and many that do) don't have clear strategic goals for what they want to achieve online in terms of gaining new customers or building deeper relationships with existing ones. And if you don't have goals you likely don't put enough resources to reach the goals and you don't evaluate through analytics whether you're achieving those goals. 2  You won't know your online market share Customer demand for online services may be underestimated if you haven"t researched this.  Perhaps more importantly you won't understand your online marketplace: the dynamics will be different to traditional channels with different types of customer profile and behaviour, competitors, propositions and options for marketing communications. See online…
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Internal vs External Coaching

etraining Academy, Online Marketing
There are two main types of coaching relationship. The first is with an external coach who is not part of the organisation or line management structure in any way. The second is an internal coaching relationship, where a manager or leader acts as a coach for their team. The two require different ways of working as coach, although they share some similarities. In an external relationship, the coach has no subject expertise and no vested interest in the outcome of any decisions, except insofar as the person being coached is pleased with the outcome of the coaching. They also have no preconceived ideas about the person being coached: they probably don’t know them in a work context and have no idea of the quality of their work performance. In an…
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Key Principles of Learning

etraining Academy, Online Training
There are a vast range of theories that attempt to explain and demonstrate the way that people learn. Such theories can often contrast with each other depending on the type of learning they describe, for example traditional learning theories associated with children and adolescents engaged in ‘schooling’ may differ from theories associated with adult learning. The following list is generic and identifies the key principles associated with all types of learning and can be applied to group situations as well as when learning alone or with a mentor, tutor or trainer. This list is not exhaustive but it should, however, help you to understand some of the key concepts of learning. People learn best when they are treated with respect and are not talked down to or treated as ignorant. …
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What is Learning?

Online Training, Training News
Almost every action we take is the result of past learning yet, for some people, learning still remains an activity undertaken in, or associated with, an educational context. As babies we learn to eat, to gain attention, to crawl, to walk, etc. and as we develop into children, and our bodies become more functional, we learn an inordinate range of skills. Traditionally, research and studies around learning focused primarily on early-years learning through childhood and adolescence.  However, it is now recognised that learning is a continuous process that commences at birth and continues until death; it is the process through which we use our experience to deal with new situations and to develop relationships.  
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Get Personal in eLearning

etraining Academy, Training News
2016 will be the year of personalization in eLearning. As eLearning becomes more and more popular, students will demand more interaction, entertainment, and personalization. Going forward, a one-size-fits-all approach will no longer be the norm. Personalization in eLearning can mean a few different things from creating personalized learning plans and paths based on an individual’s job role, learning style, to capitalizing on students’ personal interests and objectives. Simply, personalized eLearning is student-centered learning in which the learning needs of the individual become the primary focus. Furthermore, it has now been shown that when delivery of blanket content is not interesting enough or specifically relevant that learners become disconnected and uninspired or unmotivated to learn. So, the time has come for the learning department or officers to look at the individual…
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